Works by Lu, Yan (exact spelling)

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  1. Influence of memorability on revisit intention in welcome back tourism: The mediating role of nostalgia and destination attachment.Yan Lu, Ivan Ka Wai Lai, Xin Yu Liu & Xin Wang - 2022 - Frontiers in Psychology 13.
    “Welcome Back Tourism” is an important marketing strategy to help overseas Tourism destinations quickly recover from the crisis and enhance their core competitiveness. How to translate the memorability of tourists to revisit intention is the core key to open “Welcome Back Tourism.” This study takes local residents in Guangzhou, Shenzhen and Foshan as the research objects, and tries to explore the influence relationship between memorability of a previous travel experience, nostalgia, destination attachment and revisit intention. The results of 291 valid (...)
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